Tradeshow Booth Design

IQAir was preparing for the 2019 International Home + Housewares show with the objective of designing every aspect of the customer experience when visiting the IQAir booth.

ROLE: Designed the entire set of show assets, including the backwall, product stands, as well as marketing materials like flyers and videos.

PROJECT DURATION: Nov. 2018 - Dec. 2018

Goal

Draw visitors to experience the products and give overall information about company’s solutions for air pollutants. Educate the importance of having a clean air and how the air quality affects your health. Create interests and new contacts. 

Solutions

Create and expose contents like videos and brochures. Loop multiple videos to autoplay on the wall screen and interactive graphics to showcase the products. Layout the products on the eye level and by the importance of selling products. Follow the color scheme of company branding. 

Developing the designs

Using Blender and Illustrator, I designed the mockup of the setting. I collaborated closely with product owners and associates to understand the requirements. After approval of the mockup, I worked with a vendor to manufacture the designs. 

Results and takeaways

The IQAir booth was expertly arranged to draw in and engage customers, effectively encouraging them to interact with the innovative products on display.